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Adrian Cheng – New World Development - Executive Director

Not all that comes or originates from Hong Kong is the real deal, but there is a plethora of quality both in products, and in very astute business individuals

One person qualified to be indexed as an astute business person is :-

Adrian Cheng


• Son of billionaire Dr. Henry Cheng Kar-shun kingpin Chairman of New World Development &

• NWS Holdings

• New World China Land

• New World Department Store China

• Taifook Securities

• The family is ranked as the 112th richest in the world by Forbes

• Net worth over US$7.7bn (£4.8bn)

So with that family background on the inside of one of the biggest Taipan’s in Hong Kong the question to be asked ‘is he just lucky!’ or alternatively what is his contribution to the family business dynasty

Well it is pleasing to note that Adrian Cheng is doing some very valuable and beneficial work for the New World Group

Here are some of his achievements :-

• The New Brand and Retail Roadmap of Adrian Cheng also includes taking part in managing over 800 Chow Tai Fook Jewellery stores across Asia, one of the most famous and largest jewellery brand in the PRC and Hong Kong

• Adrian not only creates a new fine jewellery line, but also introduces the most prestige Italian brand, MOSCHINO, to Chow Tai Fook, as well as acquired the most popular domestic China brands, Sea-Gull Watch, which has been introduced to Hong Kong

• He has launched a luxury goods company to sell European
brands in Asia (called Luxuba, which stands for Luxury By Adrian) and is opening a string of eco-friendly shopping malls in China

• Has founded a new company to build malls under the brand K-11 Masterpiece. When the first K11 opens in Hong Kong later this year, he believes that Chinese consumers will have seen nothing like it. The idea is that the environmentally-friendly development – called Tsim Sha Tsui, or "The Masterpiece" – will be part-shopping centre, part-art gallery, with offices and houses attached.

Watch how these new concepts and businesses develop and prosper

Address and Contact Data

New World Development Company Limited

30th Floor, New World Tower
18 Queen's Road Central
Hong Kong
Tel: (852) 2523 1056


Happened on October 18, 2009

Location: Asia: Hong Kong: Central

Topics: News: Current Affairs

Listed on October 20, 2009 01:36:56 AM

Last updated on April 18, 2014 03:44:16 PM

Submitted by Asia Fashion


Adrian Cheng – New World Development - Executive Director #1

Image source and copyright New World Development Image not for Re-sale



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