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City Journalist Directory - Panties - Loincloths - New Best Selling Line
CJD » Asia » Japan » Kyoto | » News » Lifestyle » Fashion » Panties - Loincloths - New Best Selling Line
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Panties - Loincloths - New Best Selling Line

They are all the rage in Japan as loincloths fly off the shelves in the stores as the always fashion conscious Japanese women scrambled to wear the new underwear range of Loincloths

These trendy clothes are causing sizzle all over Japan as the clamber from buyers reaches fever pitch

The hottest fashion wear of 2009!

That is for sure

• The Loincloth

Website Quote from Reuters :-

KYOTO, Japan — Whether you’re a g-string girl or prefer granny-style knickers, a Japanese lingerie maker is inviting women to liberate themselves from conventional, body-hugging underwear and don loincloths instead.
Loincloths, called fundoshi in Japanese, were worn by adult men in the past, but they are now a rarity.
Kyoto-based lingerie firm Wacoal, however, has brought them back into fashion, this time for women seeking "emancipation" from the tightness of conventional underwear.
"We wanted young women to have a more sense of freedom and release. And as we tried to come up with the ultimate liberation item for women, we thought of a fundoshi," said Tomoka Okamura, merchandise director for Wacoal’s Nanafun female loincloths.
The loincloths for women come in seven different colors and two designs — plain and chequered. Prices are about ¥1,260 ($13).
Wacoal has sold more than 5,000 since December, three times more than it had expected, officials said, and the company now plans to start selling them in Hong Kong, Taiwan and Singapore.
"It’s easy to wear and is quite nice. It’s also good for summer. And since it’s getting warmer, I figured it would be good for that," said Hiromi Iwamura, a 28-year-old shopper who was buying a patterned loincloth and matching bra. — Reuters

Happened on April 19, 2009

Location: Asia: Japan: Kyoto

Topics: News: Lifestyle: Fashion

Listed on April 20, 2009 01:47:37 AM

Last updated on July 22, 2014 12:25:44 PM

Submitted by Activists

Photos

Panties –Loincloths - New Best Selling Line #1

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Panties –Loincloths - New Best Selling Line #6

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Panties –Loincloths - New Best Selling Line #4

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Panties –Loincloths - New Best Selling Line #5

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Panties –Loincloths - New Best Selling Line #3

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Panties –Loincloths - New Best Selling Line #7

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Comments

Asia Fashion (May 05, 2009 03:32:24 AM)
I just love this gear - super cool loinclothes
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